Almost everything happens on the internet nowadays. The introduction of the smartphones made a major revolution in our everyday lives, as most people cannot imagine a day without checking their smartphone. Appgeeks even estimates that the number of mobile users is bound to rise to a whopping 2.2 billion by 2020, so there’s no time like the present to start thinking about how to use this to your advantage.
Mobility is transforming our daily lives; with apps like Uber, Zomato, TicTok and Airbnb. Today; mobile app development and mobile marketing have become an important aspect. Let’s have a look at what is mobile marketing
What Is Mobile Marketing?
It is defined as a multi-channel online marketing technique and is focused at reaching people who use the internet on their smartphones, tablets, or any similar device. Through this kind of marketing, customers can acquire time and location sensitive, personalized information, which promotes products and services.
What Are The Benefits From Using Mobile Marketing?
More people are using mobile phone than personal computers or laptops, meaning that marketers who focus on smartphone users have a bigger online audience.
The content that companies create when targeting mobile users can be easily shared between users via chatting applications or social media, thus making it viral.
Major Companies Which Implemented Mobile Marketing So Far
Many companies decided to implement mobile marketing and it brought them great results. Let’s take a look at five brands which are already using it.
What Lies Ahead?
When we look at the fact that almost half of the world’s population accessed the internet in 2017, it is no wonder why companies are using this way of advertising. With the current trend of using smartphones for shopping, we can be sure that more and more companies are going to start using mobile marketing to bring their products or services closer to their customers worldwide.
Link to the infographic Source: https://appgeeks.org/blog/mobile-marketing-infographic/
