I’m kind of shocked I’m getting a fashion award when I’m naked most of the time,” said the world’s most celebrated actress, model, and influencer.

Indeed, fashion isn’t just about the dress, it’s an instant language, an idea, and the way we live.

The fashion industry is growing by leaps and bounds, motivating fashionistas and entrepreneurs around the world to keep fashion lovers inspired by their creatively crafted products.

With digitization and technical revolution, the industry has grown up to one of the largest sectors on internet platforms like the web and mobile apps.

Be it about shopping apps or eCommerce websites, people are in love with online shopping.

Fashion app developers are expressing their happiness and satisfaction with the way online fashion trends have grown up nowadays after the pandemic.

If you are new to this fashion industry and looking to rule on eCommerce platforms, then you need better planning. And, come up with a quality fashion mobile application that is easily accessible and smoothly operational.

Achieving business success in the fashion industry depends on how intact and flawless your strategies are. For example, from providing quality and trendy products to how you display or expose those products to the world does matter.

In this article, we shall discuss how to build a quality app like top fashion apps and make it perform even better than them.

So let’s begin with;

How does a Popular Fashion App Working Model —Review

Users can explore like-like fashion avatars from most of the top brands, and explore fashion news.
App offers new season collections from top brands, and fashion inspiration, and allows users to create looks they like.

Most importantly, this is an interactive app to offer a luxury styling game for users to play and get inspired.

Easy to explore products, find brands, check out, and smart purchases.

That’s it. The goal of this app is not just to sell products but to interact with users as well.

Similarly, you need to explore and review some other competitors and dig out how they perform and what makes them different from others. This also involves comparing the eCommerce app design and Website design of the competitors’ platforms to increase user engagement and sales.

To make your job easy, we have rounded up a list of popular fashion apps so that you get inspiration from them.

Top 5 fashion app that thrives in the fashion industry

Zara Logo

Zara

One of the best fashion and shopping apps thriving in the fashion industry in today’s time. The app not only has the best-in-class clothing but also shares the trending fashion of the week. ZARA app comes with an amazing UI/UX design that enhances the user experience through easy navigation in the app. Users can find the best fashion trends in this application.

LIKEtoKNOW.it logo

LIKEtoKNOW.it

The app offers products from the fashion, home, and beauty segments. The thing that sets that app apart from others is it offers products based on looks and videos created by thousands of top celebrities and influencers.

The RealReal logo

The RealReal – Buy+Sell Luxury

The RealReal offers easy buying and selling options. Quality interface for both customers and vendors. More than that, it brings a win-win situation for both shoppers and sellers with up to 90% and 70% deals respectively.

Afterpay logo

Afterpay – Shop Now, Pay Later

Products right from top fashion, beauty, and lifestyle to easy buying options, the app is an excellent way to make a good space in the fashion industry. The app allows users to set up an afterpay account and enable them to shop for their favorite products instantly —without making any payments.

Wish logo

Wish – Shopping Made Fun

The app “Wish” works as a mediator, connecting buyers directly to more than 100 million manufacturers and helping buyers get good deals. Users can get the best shopping experience by selecting products after going through intense and authentic reviews, photos, and videos generated by real shoppers.

Top Features of the eCommerce Fashion App Development

Generally, when we develop a fashion app, some best features are usually found in almost all apps from a similar niche. However, there are some unique features designed and developed, which you will find nowhere except that particular app.

Customers panel

Admin panel

Vendor panel

  • Sign up
  • Profile
  • Menu
  • Payment options
  • Shopping cart
  • Contact
  • Customer support
  • User authentication
  • Dashboard
  • Add/delete/edit products
  • Notifications
  • Order summary/status
  • Payment
  • Customer support
  • Dashboard
  • Users profile management
  • Vendors profile management
  • Order management
  • Market report
  • Chat room
  • Notifications

There are some unique features as well, which you find different in every fashion app. For example, app offers many features which enhance users’ knowledge and keep them engaged with products.

For example;

  • Users can customize their choice
  • Design look
  • Share and win options and more
  • trending one is live video shopping to buy their things,

Unique features can be personalized as per your requirement, research, customers’ pain points, and the gap in the market.

SEE ALSO: How To Create An App From Scratch

Mapping Your User Journey Is Equivalently Vital Step of the Fashion App Development Process

Clothes mean nothing until someone lives in them. —Marc Jacobs

Once you have reviewed your competitor, let’s define the scope of your project by mapping a user journey.

Now, create a user’s journey through the app and how will you woo him/her to buy your product.

It will include;

  • Customers type
  • Business Region
  • Customers age
  • Customers pain points
  • Features or solutions to serve those pain points

Include surveys based on web apps, and mobile apps including Android and iOS apps, so that you can cover maximum users.

Plan on Designing and Features of the Fashion App

“What to keep in mind before you initiate designing and developing your app?” First, “app internationalization” so that more languages can be included. Consider native app development while you create a shopping app. For this, you should hire fashion app developers in native platforms like Java, Kotlin, Swift, Objective C, etc.

Select cloud computing so that development can be further simplified while keeping the app secure from cybercriminals. These are important because you are going to collect sensitive data and users’ information. Securing your app can also help you build trust.

A platform like AWS Elastic Beanstalk called “Platform-as-a-Service” (PaaS) can make your development manageable so that complete focus on development could be given.

Choose Effective Technology for the Best Fashion App Development

Let’s be straightforward; if you are planning to develop an app using native app development, then Node.js for a web application, Java for native Android, and Swift for native iOS development can be suitable. You can include more technologies such as PostgreSQL and MongoDB for databases.

Selecting the right technology will not only help fasten your development, but it will also help in creating robust applications. The technologies we have mentioned above are native one, and they may be costly initially but are cost-effective in the long run. If you are developing a fashion app, then building it on reliable technology is as essential.

You can also choose to take consultation with a fashion app development company and explore the best fashion app designs, features, and technologies.

Integrate Extra Security While Developing a Fashion App

Running an online fashion business means in-app purchases will be allowed. Ensure to protect the data, which includes customers’ personal information, card information, and more. Trust is the biggest issue in this case. You need to take your customers into confidence that their data is safe and secure.

Your proactive steps, such as constant monitoring, timely security updates, injection of XML external entities (XXE), cross-site scripting (XSS), and many others will help you keep the app and its data protected.

You can do the following additional things to protect your customers’ data;

  • Follow MFA (multi-factor authentication)
  • Industry-standard encryption algorithms like AES-256 make security intact
  • Firewalls and antivirus solutions to make it more secure
  • Empower your app with real-time threat intelligence capabilities

When you develop an eCommerce fashion website or app on the native platform, the chances of your app being hacked will significantly decrease. You may consult a mobile app development company and discuss how to make a secured application.

Create a Dedicated Fashion App Development Team

Regarding fashion app development, there will always be a need to hire the best eCommerce development services to develop a pre-eminent and trendy app. However, you need to dig out the competent developers and designers who have good hands-on developing fashion websites and apps.

Find talents for the following roles;

  • Project management expert
  • Business analyst
  • UI/UX designers
  • Full-stack developers with Node.js skills
  • iOS app developers
  • Android app developers

Suppose you are looking for hiring individuals from different companies for different roles. In that case, you have to hire Testers and DevOps engineers separately, or you need to make things clear at the beginning of the app developers will handle this (development & testing) together.

But, if you choose to hire app developers team from a single company, it may help you hassle this out as everything will be handled by the company. The company may assign the task to a dedicated team which will include everything from the technical project managers, designers, and developers to Testers and DevOps.

Develop the App & Software — Fashion App

At this stage, when everything related to pre-stage development things is done. Now you have to keep certain things in mind, for example;

  • User-friendly (UI) app should be the focus point
  • Integrate API
  • Utilize AWS DevOps for testing and deployment of the app

Once it is developed and tested, deploy the app to the relevant downloading store under an expert watch.

If you hire developers from an app development company, the company may offer you support and assign this task to a dedicated team. The team would then keep a watch on how the app is performing and what reaction the app is getting from the users’ perspective.

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Are You All Set to Develop your Fashion App or Website?

The way we express ourselves to this world has to do with fashion. For businesses, it is equally important not just to focus on products but also on channels, such as eCommerce platforms to expose themselves to the masses better.

We have tried to include some of the essential points in this article, though you can connect with us for more precise information and plan your fashion business app or webite with us consider as a software development partner.

FAQs

The clothing industry is spreading wide as people shift towards online shopping apps. Hence, developing a fashion app can be profitable for your company to earn and gain a maximum customer base.

Developing a high-tech fashion app would cost you in the range of $30,000 to $50,000. Though it mainly depends on the features, you would integrate while developing a fashion app.

The fashion app development will help increase customer retention, excel customer base and get the business exposure to the global range. Hence, fashion ecommerce app development is a beneficial solution for your clothing business.

Paresh Sagar

Article By

Paresh Sagar

The CEO of Excellent WebWorld and a digital marketing expert. Paresh loves to experiment with new techniques and strategies. The posts written by Paresh are awesome for businesses who are seeking for marketing ideas.