eCommerce App Development Services
As a globally recognized AI-native ecommerce app development company, we deliver secure, scalable, and robust ecommerce platforms for businesses that sell products or services online. Backed by 15+ years of experience and an 80+ member team of ecommerce specialists, we deliver professional ecommerce app development services that handle peak-season demand, reduce cart abandonment, and drive higher conversions.
eCommerce Apps Delivered
Years of eCommerce Development
Enterprise Clients
Average ROI Improvement
- Headless & Composable Commerce Architecture
- AI-Powered Product Discovery & Recommendations
- ERP/OMS/PIM Integration (SAP, NetSuite, Salesforce, Akeneo)
- Multi-Region, Multi-Currency Checkout
- Real-Time Inventory & Order Orchestration
- Payment Gateway & Fraud Prevention Integration
- AI-Powered Search, Personalization, & Conversational Commerce
eCommerce App Development Engineered for Conversion and Growth
From storefront architecture to AI-powered commerce, our ecommerce app development services enable businesses to build secure, scalable, and robust next-generation ecommerce platforms. As a leading ecommerce app development company, we deliver solutions that boost conversions, support enterprise growth, and adapt to evolving customer expectations.
01
Headless & Composable Commerce Architecture
Build API-first, composable storefronts that let you replace or scale individual commerce components without disrupting your existing commerce ecosystem.
02
AI-Powered Personalization & Recommendations
Our ecommerce developers architect AI-powered recommendation engines that use ML and big data to deliver personalized products, pricing, and content in real time based on shopper behavior.
03
Secure Payment & Fraud Detection
Integrate PCI DSS-compliant payment gateways with AI-driven fraud detection and risk analysis to protect every transaction, maintain checkout performance, and strengthen customer trust.
04
Omnichannel Inventory & Order Management
Connect web, mobile, marketplace, and retail channels through modern technologies so inventory and order data remain accurate across every sales touchpoint.
05
Agentic Checkout & Conversational Commerce
Build your ecommerce solution for AI shopping agents and conversational assistants that discover, compare, and complete purchases within conversations, without redirecting shoppers to online stores.
06
High-Performance Storefronts (Web, iOS, Android)
Develop fast-loading, responsive storefronts across web, iOS, and Android that reduce load times, deliver exceptional shopping experiences, and increase conversion rates during peak traffic.
Composable Architecture
40+ out-of-the-box integrations across payment, ERP, and logistics systems.
AI & Agentic Commerce Integration
AI agent-ready architecture for conversational commerce and intelligent shopping experiences.
Enterprise Checkout Performance
99.9% platform uptime during high-traffic sales events and flash promotions.
eCommerce App Development Services Built for Every Stage of Growth
For over 15 years, we have helped D2C brands, retailers, and marketplaces engineer impactful solutions for performance and growth. Our eCommerce app development services span everything from strategy and custom development to modernization, integration, cloud, and AI-native eCommerce infrastructure.
eCommerce Business Consulting
Our eCommerce app development consulting services help you define a practical eCommerce strategy, evaluate the best platform and architecture, and identify opportunities to enhance performance, customer experience, and growth.
Custom eCommerce App Development
We design and develop eCommerce websites, mobile apps, and custom enterprise software aligned with your business processes, customer journeys, and requirements. These storefronts convert first-time visitors into paying customers.
eCommerce Platform Modernization
Legacy storefronts limit growth and performance. Our headless eCommerce migration services decouple your frontend and backend to modernize legacy systems into a flexible, scalable platform with minimal disruption.
eCommerce Integration & Support
Connect your storefront seamlessly with ERP, CRM, accounting, fulfillment, and payment gateway systems for streamlined operations, synchronized data, and a smoother, more secure checkout experience.
Cloud-Based eCommerce Solutions
Our cloud-based eCommerce development services offer next-gen infrastructure for multi-vendor marketplace hosting, maintenance, and fraud prevention, so your eCommerce platform remains secure and reliable, even during peak traffic.
eCommerce AI & Agentic Commerce Solutions
Beyond storefronts, our eCommerce app developers implement AI shopping assistants, personalization engines, and Generative Engine Optimization (GEO), so your catalog performs well in both traditional and AI-driven search platforms.
Award-Winning Excellence in eCommerce Development
Retailers, D2C brands, and marketplace businesses choose our ecommerce app development services to build secure, scalable, and high-performance ecommerce applications. Our development approach focuses on long-term scalability, reliable performance, and measurable business outcomes.
eCommerce Platforms Delivered
Countries With Active Deployments
Years in eCommerce Development
Enterprise Clients Served

Top Clutch It Services Company Ecommerce Dubai
Top Software Developers USA 2024
Top App Development Company
Best Design Awards 2025
Top AI Development Company

Top UI/UX Design Company 2026
eCommerce App Development Solutions for Every Business Model
We deliver cutting-edge eCommerce app development solutions, from mobile-first storefronts and enterprise apps to AI-native marketplaces. These solutions help businesses reduce operational overhead, improve customer experience, and support scalable revenue growth across every business model.
B2B & B2C eCommerce Platforms
- 45% Faster Time-to-Market
- 15% Increase in Net Profits
- 2X Increase in Customer Engagement
- 30% Reduction in Operational Overhead
Enterprise Marketplaces
- 40% Improvement in Marketplace Efficiency
- 3X Increase in High-Volume Transactions
- 20% Increase in Gross Merchandise Value (GMV)
- 35% Higher Revenue Growth
Subscription-Based eCommerce Platforms
- 3X Increase in Recurring Revenue
- 40% Higher Subscription Retention
- 25% Less Management Overhead
- 35% Higher Customer Lifetime Value
M-Commerce (Mobile Commerce) Solutions
- 2X Increase in Mobile Conversion Rates
- 45% Higher Mobile Engagement
- 30% Faster Mobile Checkout Time
- 35% Reduction in Churn Rates
Social Commerce Solutions
- 2X Increase in Social-Driven Sales
- 45% Higher Social Commerce Conversions
- 35% Boost in Customer Acquisition
- 30% Improvement in Social Commerce ROI
AI-Powered Marketplace & Super App Solutions
- Higher AI-Driven Discovery-to-Purchase Rate
- Improved Cross-Vertical Basket Size
- Faster Vendor Onboarding at Scale
- Reduced Support Load via AI Agents
Industry-Specific eCommerce App Development Solutions
From fashion and grocery to furniture and wholesale, every retail vertical has diverse commerce needs and therefore requires a different approach. We build eCommerce app development solutions that align with industry-based workflows, customer journeys, and operational requirements across industries.
Fashion & Apparel
- AR Virtual Try-On & Fit Prediction
- AI-Powered Style & Size Recommendations
- Visual Search & Image-Based Product Discovery
- Seasonal Catalog & Lookbook Management
Electronics & Gadgets
- Technical Specification Comparison Tools
- Warranty & Service Tracking
- Product Bundling & Cross-Sell Recommendations
- Review & Rating Aggregation
Grocery & FMCG
- Real-Time Inventory & Freshness Tracking
- Subscription Reordering & Auto-Replenishment
- Delivery Slot Management
- Product Substitution & Availability Alerts
Beauty & Personal Care
- AI Shade Matching & Ingredient Analysis
- Subscription Box Management
- Personalized Beauty Routine Recommendations
- User-Generated Content Integration
Furniture & Home Decor
- AR Room Visualization
- 3D Product Configurators
- Freight & White-Glove Delivery Integration
- Room-Based Bundling Recommendations
B2B & Wholesale Distribution
- Bulk Ordering & Custom Pricing Tiers
- Account Hierarchies & Approval Workflows
- Punchout & Procurement Integration
- Quote-to-Order Automation
Must-Have eCommerce App Features We Architect for Enterprise Platforms
With Customer, Seller, and Admin roles in focus, our ecommerce app development approach prioritizes operational efficiency, compliance, and complete platform control.
Intelligent AI Search & Discovery
AI-powered search interprets natural language and voice commands and uses smart visual filters, so customers can find exactly what they want in seconds.
Personalized Recommendations
Machine learning-driven models understand customer behavior, real-time browsing, purchase history, and preferences to recommend relevant products customers are likely to buy.
One-Click & Agentic Checkout
Saved payment and delivery details support faster checkout for human shoppers and secure purchases through AI shopping agents.
AR Virtual Try-On
AR-powered experiences allow customers to virtually try products before they buy, which reduces product returns and increases purchase confidence.
AI Shopping Assistant
Conversational AI assistants help customers with product discovery, compare options, answer queries, and make data-backed purchase decisions.
Order Tracking & Notifications
Customers receive real-time order status and delivery updates via SMS, email, and push notifications, wherever they are.
Product Listing & Catalog Management
Sellers can bulk upload products, manage diverse variants, and keep catalogs organized to simplify admin across inventories without relying on spreadsheets.
Inventory & Stock Sync
Real-time inventory updates keep stock levels accurate across all channels, so sellers never run out of stock at any location.
Order & Fulfillment Dashboard
A single centralized dashboard provides sellers with a complete view of orders, shipping status, and returns, updated in real time.
AI-Generated Product Content
AI generates product descriptions, titles, and metadata across the entire product catalog so that sellers can maintain relevant product information without manual effort.
Vendor Payout Management
Automated commission calculations and payout schedules streamline vendor settlements on time, every cycle, while improving financial accuracy and control.
Analytics & Sales Reporting
Performance dashboards provide real-time insights into sales, traffic, and conversion rates, so vendors know what is working.
Multi-Vendor & Commission Management
Centralized controls allow admins to efficiently define and manage vendor permissions, commission structures, fees, and payout rules, without spreadsheets or emails.
AI-Driven Fraud & Risk Monitoring
AI-driven monitoring identifies anomalous transactions, suspicious activity, and account risks in real time, before fraud reaches your bottom line.
Catalog & Category Control
Admins control platform-wide taxonomy, product tagging, category structures, and merchandising rules, so every category stays consistent as the catalog grows.
Customer & Order Analytics
Data-backed reports reveal customer behavior, order patterns, purchasing trends, and sales performance so that admins can make forward-looking decisions.
Marketing & Campaign Tools
Admins can manage promotions, discounts, and run entire marketing campaigns from a unified dashboard with full control over marketing activities.
CMS & Content Management
Admins can manage storefront content, landing pages, and merchandising directly, with no developer support or code changes needed.
We design AI-driven eCommerce platforms that put customers first, with seamless product discovery, personalized journeys, and intelligent shopping assistance. AI capabilities help businesses improve engagement, streamline commerce, and support stronger customer experiences.

- Enable AI shopping agents for conversational product discovery
- Personalize product recommendations and pricing in real time
- Automate cart recovery and post-purchase follow-ups
- Detect fraud and payment risks proactively with machine learning
Excellent Webworld as Your eCommerce App Development Company
From AI and agentic commerce to secure payments and cloud scalability, our ecommerce app development company has 15+ years of expertise in delivering customized solutions for simple to complex eCommerce requirements and high-volume digital operations.
AI-Native Development Approach
As a leading eCommerce app development partner, we embed AI and agentic commerce readiness into the architecture from day one, instead of adding them after launch.
PCI DSS-Compliant Development Expertise
We build every payment and checkout flow aligned with PCI DSS standards to protect every transaction and deliver secure, seamless customer experiences.
Enterprise-Grade Custom Solutions
Our eCommerce app developers deliver customized platforms as per your business model, engineered for high-volume transactions, complex integrations, and long-term scalability.
Proven Conversion & Retention Impact
Our UX and checkout decisions focus on improving conversion rates, reducing cart abandonment, and enhancing the checkout process to turn visitors into recurring customers.
Proven AI & Agentic Commerce Delivery
Our Shopping Gate marketplace proves this in production with AI virtual try-on, visual search, and autonomous shopping agents already live today.
Scalable, Cloud-Based Architecture
From MVP to enterprise marketplace, we build cloud infrastructure and testing processes that scale with your traffic, catalog, and long-term eCommerce app development goals.
Core Capabilities Built Into Every eCommerce Platform
We engineer eCommerce platforms where catalog, checkout, fulfillment, and marketing work in sync. Our eCommerce app development company delivers solutions that simplify operations, improve customer experiences, and support long-term scalability as your business grows.
Catalog & Inventory Management
Keep product information, inventory levels, and warehouse operations within a unified eCommerce platform for accurate availability and efficient catalog management as your business scales.
Order & Fulfillment Management
Automate order processing, returns, shipping, and invoicing to simplify every order from checkout to delivery and provide customers with better post-purchase experiences.
Customer Engagement
Deliver tailored experiences from start to finish with tools that enhance engagement, encourage repeat purchases, and support long-term customer relationships.
Payments & Checkout
Create secure, flexible checkout experiences with payment options, fast checkout, and accurate tax handling that support customers across regions, currencies, and purchasing preferences.
Marketing & Growth Tools
Support customer acquisition and revenue growth with built-in marketing capabilities that increase visibility, improve campaign performance, and strengthen promotional effectiveness.
Admin & Operations
Give your team complete control over store operations, user permissions, reporting, and vendor management through a centralized dashboard suitable for enterprise-scale operations.
How We Helped eCommerce Clients Drive Growth
Our Shopify development company enables businesses to modernize commerce experiences through scalable storefronts, seamless third-party integrations, and conversion-focused engineering. These case studies demonstrate how we solve real commerce challenges while delivering measurable business outcomes.
Super App
Excellent Webworld developed the all-in-one marketplace & super app for KSA users. Explore the engineering details. Read full case study.
eCommerce Marketplace
After looking at our GoodFirms profile, this Texas-based client inquired about building an eCommerce marketplace dedicated to buying & selling...
eCommerce Compliance, Security & Payment Standards We Follow
Our developers ensure every eCommerce application they build comply with payment security, data privacy, accessibility, and consumer protection standards worldwide.
PCI DSS
Governs secure handling and storage of cardholder data across every stage of payment processing.
GDPR
Controls EU personal data processing, consent management, and cross-border data transfers.
CCPA
Gives California users data rights, including access, deletion, and opt-out of data sale.
SOC 2
Validates security, availability, and confidentiality controls across our development practices.
ISO/IEC 27001
A Framework for establishing and maintaining an Information Security Management System.
ADA / WCAG
Ensures storefronts remain accessible to customers using assistive technology.
PSD2
Governs payment services in the EU, including strong customer authentication requirements for certain transactions.
NIST
Provides guidelines for managing and reducing cybersecurity risk across commerce platforms.
CAN-SPAM Act
Regulates commercial email communication and marketing opt-outs.
COPPA
Protects data privacy for any commerce experience accessible to children under 13.
AML / KYC
Governs anti-money-laundering checks and identity verification for marketplace payments.
3-D Secure 2.0
Add an authentication layer to card-not-present transactions to reduce fraud.
ISO 9001
A quality management framework applied across our development lifecycle.
CSA STAR
Cloud security assurance framework for cloud-hosted commerce infrastructure.
FTC E-Commerce Regulations
Covers US consumer protection requirements related to online advertising, marketing, and sales practices.
eCommerce Integrations That Connect Your Entire Commerce Ecosystem
Modern eCommerce applications deliver next-gen value by seamlessly connecting to your existing systems. As a top eCommerce app development company, we integrate your eCommerce application with the systems, payment infrastructure, and AI technologies your business already runs on. Hence, data moves seamlessly across every touchpoint.
Benefits of Custom eCommerce App Development
We develop custom eCommerce app development solutions that align with your business goals. These solutions help businesses enhance conversion rates, reduce operational costs, and enable your team to work more efficiently.
|
For Businesses
|
|---|
|
|
|
For Customers
|
|---|
|
|
Boost Conversion Rates by 45%
You do not need more traffic to grow revenue; you need a seamless shopping experience. Build eCommerce platforms that make discovery effortless and checkout frictionless.

- Increase repeat purchase rate by up to 40%
- Reduce cart abandonment with proactive engagement
- Improve customer experience across every touchpoint
Most Common eCommerce App Development Challenges and How We Solve Them
Building a reliable eCommerce application comes with several risks across payments, performance, usability, and regulatory requirements. As a professional eCommerce app development company, we apply proven engineering practices to build secure, scalable, and compliant platforms that perform well under real-world pressure.
| Challenge Area | Challenge | Solution | ||
|---|---|---|---|---|
|
Data Security
|
Challenge | Payment data breaches can result in significant financial losses, while checkout flows remain a common target for fraud. | Solution | We use secure coding practices, encrypted storage, and ML-based fraud detection across every payment flow to protect sensitive transaction data. |
|
Scalability
|
Challenge | eCommerce platforms need to scale reliably during flash sales, seasonal peaks, and sudden traffic spikes. | Solution | We implement auto-scaling cloud infrastructure that adjusts resources in real time based on demand. |
|
User-Friendliness
|
Challenge | A hard-to-navigate storefront increases cart abandonment and reduces retention. | Solution | Our designers build conversion-focused, role-based UI/UX optimized for web, mobile, and tablet experiences. |
|
Regulatory Compliance
|
Challenge | eCommerce apps must comply with region-specific data privacy, payment, and consumer protection rules. | Solution | We align applications with PCI DSS, GDPR, CCPA, and other applicable regional payment and data standards. |
Advanced Technologies We Use to Build Smart eCommerce Solutions
We develop eCommerce app development solutions using AI, machine learning, and cloud-native infrastructure. From agentic commerce to conversational AI, every layer is engineered to streamline operations, improve decision-making, and help platforms scale as business requirements evolve.
Artificial Intelligence (AI)
AI accelerates product discovery, personalization, and customer support to help customers find relevant products faster and receive more responsive assistance.
Agentic AI
Agentic AI can automate cart recovery, post-purchase follow-ups, and route support queries to appropriate teams to resolve customer issues automatically.
Generative AI
Generative AI creates product descriptions, marketing copy, and catalog metadata at scale for human review, refinement, and brand alignment.
Machine Learning
ML algorithms analyze shopping behavior and transaction patterns to identify fraud risks, deliver relevant recommendations, and create more personalized commerce experiences.
Internet of Things (IoT)
Connected IoT systems offer real-time inventory visibility, asset tracking, and logistics data to enhance inventory management and last-mile delivery operations.
Blockchain
Blockchain can support transaction traceability, decentralized records, NFT-related commerce, or verifiable digital ownership for specific use cases where these capabilities deliver business value.
Cloud
Secure, scalable cloud environments support PCI DSS-aligned and HIPAA-compliant standards to deliver consistent performance and flexible infrastructure as storefront traffic, transactions, and data volumes grow.
Augmented Reality (AR)
AR enables virtual try-on and room visualization experiences that help customers preview products before purchase and make more informed decisions.
Data Analytics
We analyze commerce metrics like conversion rates, average order value, customer journeys, and drop-off points to provide actionable insights for data-driven commerce decisions.
How Much Does eCommerce App Development Cost?
eCommerce app development costs typically range from $20,000 to $250,000 or more, depending on complexity, features, and scale. A simple MVP costs around $20,000 to $50,000, while a full-featured, enterprise-level eCommerce platform can cost $150,000 to $250,000 or more.
Simple MVP
Suitable for early-stage brands validating their eCommerce market and business model.
- Core storefront and single payment gateway
- Basic catalog management
- Minimal integrations
- Standard checkout flow
Custom Business Applications
Growing eCommerce businesses expanding channels, automation, and customer reach.
- Multi-channel storefront
- ERP/CRM integration
- AI-powered recommendations
- Automated marketing tools
Enterprise Solution
High-volume businesses requiring multi-region commerce and advanced capabilities.
- Headless/composable architecture
- Multi-vendor marketplace support
- Advanced AI & agentic commerce features
- Enterprise security & compliance controls
| Cost Factor | Breakdown & Considerations |
|---|---|
| Sourcing Model | In-house team, local agency, freelancers, or outsourced partner |
| Software Type | Web, mobile, or all-inclusive omnichannel suite |
| Third-Party Integrations | Type, quantity, and complexity of connections (ERP, payment, AI search, etc.) |
| Data Storage | Storage and backup capacity required for catalog, order, and customer data |
| Platform Support | iOS, Android, and web compatibility |
| User Roles | Permissions and interfaces for customers, vendors, and admins |
| Feature Complexity | Core MVP features vs. advanced AI, AR, and agentic functionality |
| Architecture Model | Headless/composable vs. monolithic platform |
Technology Stack That Powers Our eCommerce Platforms
The right technology choices form the foundation of a reliable and strong eCommerce application. Our eCommerce app development company deliberately chooses proven technologies and tools to support performance, enhance security, enable long-term scalability, and provide a smooth experience for every user.
Backend
- Node.js
- TypeScript
- .NET
- Java
- Ruby
- Python
Frontend
- React
- Angular
- Vue.js
Mobile
- React Native
- Flutter
- Swift
- Kotlin
Cloud
- AWS
- Microsoft Azure
- Google Cloud Platform
Database
- MySQL
- PostgreSQL
- MongoDB
Cloud Database
- Amazon S3
- Azure Cosmos DB
- Google Cloud SQL
Payment & Checkout
- Stripe
- PayPal
- Razorpay
- Braintree
AI/ML
- OpenAI / Claude APIs
- LangChain
- Vector Databases (Pinecone, Weaviate)
- TensorFlow
eCommerce App Development Process We Follow at Excellent Webworld
From strategy planning to post-launch maintenance, every successful eCommerce application requires a structured engineering process. As a top eCommerce app development company, we follow an agile development methodology to reduce project risks, support collaboration, and deliver secure, high-performing, and scalable eCommerce apps aligned with business goals.
Study Customer & Business Workflows
We evaluate buying behavior, catalog structure, and operational workflows from the start, so your eCommerce platform is engineered based on how your business sells and grows.
Map Customer Journey & Conversion Funnel
We evaluate buying behavior, catalog structure, and operational workflows from the start, so your eCommerce platform is engineered based on how your business sells and grows.
Design Conversion-Focused Interfaces
Our designers craft intuitive, accessible interfaces that simplify the entire user journey, from product browsing and discovery to selection and checkout.
Build Core Commerce Engine
We engineer the catalog, cart, checkout, and core business logic that establish the foundation for every eCommerce platform capability, from basic to advanced.
Integrate Payments, ERP & AI
Our eCommerce developers integrate the required payment gateways, ERP/CRM systems, AI-powered search, and personalization features into your eCommerce platform to ensure seamless business operations.
Embed Security & Compliance
We embed PCI DSS-aligned security controls, encryption, access control, and audit trails to protect customer data without slowing down daily operations.
Test Every Feature Before Launch
Our QA team tests every module, right from security, payment flows, integrations, performance, and data accuracy to detect critical issues before the platform goes live.
Deploy With Support
We plan deployment with system checks and monitoring to minimize disruption and ensure robust eCommerce app performance after launch.
Improve Platform Post-Launch
We track eCommerce app performance, gather user feedback, and prioritize new features to keep the eCommerce app aligned with evolving business needs.
Add-On Services Our Clients Pair with eCommerce App Development
Most clients who choose our eCommerce app development services also partner with us for additional services that support their broader commerce and technology requirements.
FAQs About eCommerce App Development
Outsourcing eCommerce app development gives businesses access to global tech talent, reduces development costs, and improves flexibility. It allows businesses to focus on core activities such as growing sales and providing better support while eCommerce developers handle technical challenges.
eCommerce app development costs typically range from $20,000 to $250,000+. The final cost depends primarily on platform complexity, development approach, third-party APIs, security demands, and the development team’s location.
Yes. With our eCommerce app development services, we give you the freedom to build customized interfaces that showcase your brand’s identity, support customer journeys, and align with your business goals and requirements.
eCommerce app development generally takes around 3 to 12 months. A basic MVP or a simple online store takes up to 3 months; a medium-scale store with personalized features takes around 4 to 7 months; and an enterprise-grade eCommerce marketplace takes around 8 to 12 months or more. The timeline varies based on complexity, features, API integrations, platform coverage, and development methodology.
We use data encryption, secure authentication, access controls, and regular security audits to protect customer and business data throughout eCommerce application development.
Agentic commerce is a shift in online shopping where AI agents research products, compare prices, build carts, and complete purchases on a user’s behalf. We engineer eCommerce apps with structured product data, accessible interfaces, checkout flows, and robust infrastructure that supports AI shopping agents and emerging commerce protocols.
AI supports personalization, product recommendations, visual and voice search, dynamic pricing, fraud detection, smart customer support, and conversational shopping assistance across modern eCommerce apps. Based on business needs, AI streamlines workflows and enables eCommerce stores to respond to customer queries instantly.
Yes. During eCommerce app development, we can incorporate structured product data, schema markup, accessible content, and machine-readable information that improves content discoverability across AI-powered search experiences. This approach supports Generative Engine Optimization (GEO) and broader AI search visibility.
Headless architecture separates the frontend from the backend, which provides more flexibility for multi-channel experiences and faster iteration. Traditional platforms can provide a simpler path for businesses with straightforward, single-channel online store requirements.
An AI chatbot primarily handles support queries and general customer interactions. An AI shopping assistant goes further by actively helping with product discovery and comparison, answering product queries, and supporting purchase decisions through deeper integration with the catalog and checkout.




