Over the last two decades, technological development has played a vital role in the augmentation of the hospitality industry. Likewise the adoption of new voice user interface technologies such as Alexa, Siri, Cortana etc. has an exceptional contribution to the industry enhancement. Especially Amazon Alexa voice assistant, enabled with Amazon Echo and the Amazon Echo Dot devices, is greatly impacting hospitality services.
Recently Amazon has introduced the new Alexa system for Hotels named as Alexa for Hospitality. It is a special version of the Alexa which integrates into popular hotel software systems for guest. Alexa for Hospitality works on Echo devices installed in hotel rooms which will be customized for different hotels. Currently, the devices like Amazon Echo Dot, Echo, and Echo Plus supports the new Alexa system for hospitality.
This new system allows guests to request services such as housekeeping or room service. Further, the guests can also play music and radio on iHeartRadio and TuneIn which can be set up to play music stations as per the hotel’s brand. Hotels can modify the system according to their requirements e.g to control diverse “smart home” features like the lights, blinds, thermostat, and TVs.
Offer More Efficient Services
Amazon Alexa Skills makes the hotel operations and services more efficient and provide a handy and riveting approach for guests to access all the facilities
Amazon Alexa in hotels brings comfort to the next level. The echo devices placed in the hotel rooms allows guest to control the room environment with the speech. Without getting out of their bed they can adjust the temperature, shut the lights off, or light the Do Not Disturb button outside the room door.
Amazon Alexa integration in hotels not only serves the guest but help to make hotel staff more efficient with quick and seamless interaction. It tends to get rid of the traditional clipboards. Whether it is room cleaning or maintenance, guest just have to tell Alexa. The Alexa integrated solution makes it easier for hotel staff to keep more rooms in service and accomplish their work.
Enhance the Guest Experience
Amazon Alexa integration in hotel, caters an outstanding, interesting and unique experience for guest to avail their services.
The Alexa echo devices let hoteliers greet their guest, even if they personally fail to do. Hotels can also put the Alexa echo devices in the guest rooms to welcome the guests on their entry in the room.
Hotels can provide Amazon Echo and Dot hardware to allow guests to access and play their desired music and can also offer their own branded music playlists.
Amazon Alexa integration in hotels reduces two of the main difficulties, dexterity, and proximity, by enabling improved and immediate access to the services and staff. Amazon You can create Alexa Skillsto bring nearness and speed for service response, diminishing the annoyance for listening to a phone ring and waiting on hold for an operator.
Alexa Develops The Area Of Influence Of The Guest
Guests turn frustrated for long waits for accessing to the concierge during peak times. Guest will be much satisfied if hotels bring the voice of the concierge into their room. Amazon Alexa Skills make it possible for hoteliers by performing a role of Concierge in the room.
Hoteliers can build Alexa Skills to update, tweak and inform real-time offers and services to the guests. With Alexa voice-powered service, offers can be provided in contextually significant interactions, so that they will sound more like useful suggestions than marketing. This will indirectly encourage guest to avail the extra services and revisit the hotel.
The Impact of Amazon Alexa Integration On Hotel KPIs
DDR (Direct Revenue Ratio)
Direct Revenue Ratio estimates the overall percentage of rooms’ revenue getting through the hotels as compared to the third-party platform. Hotels can offer their guests direct booking access to the incredible voice automated guest rooms and put hotel services at the tip of their tongue. The effect is quite notable in terms of DDR.
TRevPAR (Total Revenue Per Available Room)
TRevPar is an evaluation of the overall net revenue across the hotel over its number of available guest rooms. Amazon Alexa in hotels influences guests and encourage spending on the hotel services. With its interactive features, the In-Room Voice Automation motivates guests to exploit the high margin services giving the ability to access them at a particular moment in time. This highly affects the TRevPAR KPI of hotels.
Sentiment Scores is the outcome of aggregated online reviews analysis and it is a key indicator of guest experience and the hotel’s achievement in delivering it. Whenever guest first experiences this new technology they are surely impressed and tend to record, and share it with others on the social media. This helps hoteliers to gather more customers as well as their reviews on the internet.
NPS (Net Promoter Scores)
Net Promoter Scores is the evaluation of guests’ tendency to recommend the hotel to a friend and it’s the most popular assessment of guest contentment. These scores are got from post-stay surveys of guests or an event during a stay or a single memorable interaction. The NPS will be best improved with Amazon Alexa integration, which will be new for most of the guests, thus serves a unique experience and makes them share and recommend the property to the colleagues or friends.
- How to
March 28, 2018
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May 9, 2017
Some Popular Hotels Experimenting Alexa Voice Powered Services
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Competitors of Amazon Alexa
Amazon Alexa Skill Integration is becoming a game changer for the entire hospitality industry mainly for hotels. Amazon echo voice commands sets a fun experience for hotel guests and also facilitates hoteliers to achieve measurable and important business objectives. It is supposed to be one of the powerful business tools for hotels and other hospitality businesses. If you want to see how much is alexa voice service is capable to raise it a brand in the enormous competition in the hospitality industry, then adopting a voice technology solution such as Amazon Alexa Skill Integration is must for you.