Health and Fitness App to Stay Fit

Project Overview

There are numerous health apps, but none that focus on motivating people to care for their health by emphasizing the importance of each activity they do. MoveCoins is a health app that leverages AI to tailor daily fitness goals. Our client wanted to create a health app that motivates people to stay fit and healthy without spending thousands on expensive gym memberships or equipment.

Bringing our client’s vision to life, we built an app that tracks users’ activities through smartphone sensors and GPS. This data is then processed using advanced algorithms at the core of MoveCoins, leveraging a sophisticated activity recognition model. It analyzes the data from a smartphone sensor and GPS to accurately identify the type of activity a user is doing. For example, it can differentiate between cycling, walking, and running with 95% accuracy.

Using this data, MoveCoin’s AI-powered goal-setting engine provides users the motivation they need. A customized AI model analyzes user profiles, past activity data, and other health metrics to create daily challenges tailored to each individual. Personalized daily challenges keep users motivated and engaged.

COUNTRY

Saudi Arabia

SERVICE

Web Development, UI/UX Design,
iOS App Development

INDUSTRY

Health & Fitness

Our Client Wanted Engaging Health & Wellness App

In market research, our client found that people like to spend money on fitness, but their interest level does not last long. As soon as they join a gym, most of them either drop the gym or do not plan to renew their membership. So, he wanted to build an interactive platform that would keep users interested and engaged.

The app should be interactive enough to motivate people to complete the task, not just one, two or three times but every time and every day. MoveCoins was our client’s well-thought idea, and we were assigned the project to make it as creative as possible.

Making a Creative Health & Fitness App was Our Prime Approach

Having received the health and fitness app development requirement, we selected expert designers and developers to form a team. All developers and designers were selected after a technical test taken by our client. Once we got the final list of selected experts, we initiated the project under the guidance of a project manager.

The first thing we did was explore the market and competitors. We did not have many competitors there, given the type of app we wanted to create. Even from a market perspective, we had some good opportunities to harness. We wind up our initial analysis, from features list, tech specs to deployment and post-development support. Our project manager explained everything to the client, and all suggestions were appreciated and accepted by him. That means we got a green signal to kick start the project.

A Well-Thought Health and Fitness App Ideas Deserved a Creative Set of Features

We created a single app with three panels: Users panel, vendor web panel and super admin panel. All required customized features to fulfill specific needs. Let’s explore the features that these panels were integrated with;

User Panel

User Registration
Account Setup
Create Profile
Add Account Details / Debit / Credit Cards
Real-Time Steps Count
Earn Points & Get Discount
Personalized AI Dashboards
Map / Geo Location
Voice-Based AI Coaching
Profile Map View
Accept Friend Request
Share Rewards Points with Friends
In-Application Text Chat
Block Any Users
Shopping / Buy Products from Application
Smart Activity Insights
Payment Gateway
Rate and Reviews

Super Admin Panel

Dashboard – Business Statistics
Graph Reports
User Management
Shops Management
Manage Approval for Shops(Verification)
Commission Management (Edit Rate)
Reward Points Management
Block Any Users or Shops
Reports Export (Backup In CSV File)
Weekly / Monthly / Yearly Reports
Earning Management
Commission Invoice Management

Vendor Panel

Registration
Create Profile
Add / Delete / Set Pricing / Discounts
Product Delivery Management
Accept Order Request
Order Management (Cancel Order)
Send Billing Through Email / SMS
Stock / Inventory Management
Selling Statistics
Daily / Monthly Sales Report
Return Product Management

The Key Challenges

Developing an app promoting healthy activities requires a gamified approach and technical expertise. The client wanted to build an app that makes health motivation a daily routine for users. Additionally, the app required specific features, such as offline step counting and synchronization with the system, for advanced analytics. Apart from all these challenges, customizing the AI algorithm and integrating it into the app was significant.

Excellent Webworld implemented AI-driven behavioral nudging and predictive analytics to motivate users. We built an AI engine that analyzes user activity patterns, weather data, and engagement metrics to create personalized goals for users. This includes creating user-specific challenges, such as walking at a particular time and location. Custom AI models automatically reward users for task completions, creating a sense of competition.

With our solution, the MoveCoins app improved user engagement rates by 40%, and partner store redemptions increased by 25%.

Take a Look at Some Exhilarating Features

The project outcome was as awesome as we had assumed right before starting the project. Let’s take a look at the app, how it looks and the services it offers. You can also download the app from the App Store to check the quality of work.