Betting is a popular game people play for fun. It has been around since the 17th century. With new technology, the traditional betting industry now has virtual platforms for sports betting. This is why sports betting application development has become especially popular among businesses looking to enter this market.

Understanding the Current State of Sports Betting App Development

In recent years, the sports betting industry has grown a lot worldwide. Experts estimate the global sports betting industry is around $83.65 billion. They also think the industry will continue growing at 10.4% per year until 2030.

US sports betting market stats
Although the market is growing, it has fierce competition. Getting approval for a sports betting app and following betting rules are not easy. Creating a sports betting app is challenging.

If you want to enter the betting industry, you likely have many questions. This blog will answer your questions about the benefits, process, cost, and technology of building a betting app.

Therefore, go into this blog to get answers about betting app development.

Benefits of Sports Betting App Development

In the past, you had to stand in a long line and wait for your turn to place a bet. But now, with technology, you can easily bet through mobile apps. This makes it much more convenient to place bets. The use of mobile apps has made betting more accessible and easier to do.

Apart from this, creating a sports betting app has many benefits. Let’s look at the other benefits of developing a betting app:


Smartphones have made it easy to access sports betting platforms. You can now bet anywhere, no matter where you are. The ability to bet on the go has transformed the whole betting experience for users. Players can place bets without any geographical limits, thanks to global technology connectivity.

Better User Experience

Sports betting app makers spend considerable amount of time to make the app experience great for users. Many sports betting platforms now offer mobile apps instead of just websites. This gives users the best experience when betting on sports.

Responsiveness and better UX through mobile apps has encouraged people to leverage more on fantasy sports website and app development. The developers design these apps to ensure compatibility with a wide range of devices. This leads to effortless access to user’s preferred sports betting platforms.

Access to Diverse Games

Smartphones have powerful CPUs. Their screens get better and respond faster. Smartphones offer great gaming experiences. This has led to many eSports, casinos, and card-betting games.

People can now choose betting games they like. This has also helped sports betting market with new avenues of engaging audiences.

Unlimited Access

Betting apps are very convenient. People can bet anywhere, anytime. They don’t need to go to a specific place or make a special time to bet. They can do it 24/7 without location limits.

This makes creating a betting app and earning good profits is a great plan. The mobile access allows end-users to bet from anywhere at any time, which is very useful for them.

However, you need an experienced sports betting app development company to develop features that offer easy access.

More Privacy

Many people want to try betting apps. But they worry about privacy. They don’t want to visit physical betting clubs. Mobile gambling apps let them research the betting market. They can learn about best sports to bet on. This helps them protect their privacy.

Better Accuracy With Free Play Practice

Multiple mobile betting apps let people practice and improve their betting skills. These apps provide free and low-cost games. This allows players to try new games, bet types, and markets without any financial risk. The apps help people polish their skills before placing real bets.

Extra Mobile Bonus

Mobile sports betting has been available for a while. Many expert bettors have used the ease of sports betting apps. Most apps offer bonuses for downloading and betting on mobile. This makes betting more rewarding for users.

The app makes it worth it for users to download it. It also helps users have a great betting experience.

How to Create a Sports Betting App: Step-by-Step Guide

sports betting app development steps
Multiple parameters come into play while developing an intuitive sports betting app. From having a structured development team to publishing on the app store, the end-to-end process can feel a bit cumbersome. Here’s a step by step guide to create a betting app.

Step-1: Nurture Your Idea

The first step of the app development process is to ideate your business’s core concept. Having a clear vision is important. This will be the base for your future app, and a clear vision helps explain the concept to your development team.

If your vision is clear, you can skip this step. If you’re still working on your idea, look at sports betting apps on app stores. These can give you ideas.

Step-2: Analyze Your Competitors

After coming up with ideas, you should analyze your competitors. These are the top players making sports betting app development a profitable market. Exploring your competitors will help you better understand the market. It will also show you any weaknesses you can work on to improve your users’ service.

This can help your sports betting app be successful. Closely examining your rivals’ key business numbers can show you their tactics, strengths, and weaknesses, giving you helpful insights.

Step-3: Obtain Required Licenses

Unlike other apps, a sports betting app must get a license and obey legal rules to work. The rules change based on the country or state. For example –

  • United States of America – Sports betting apps are legal in some states like Nevada and New Jersey. You can start a betting business across sporting events.
  • Australia – The country’s betting laws are easygoing. You can get a license and start a sports betting app business.
  • Europe – Betting laws in Europe are not as straightforward as the USA and Australia. Most European countries allow sports betting in some form. For example, Germany doesn’t allow online betting games. But you can register your betting app in Italy.

As you saw, gambling laws differ a lot between countries. It’s better to ask a lawyer to handle this process.

Step-4: Select Technology Partner

The success of an app depends on more than just the development team. You need to think about the business outlook, marketing, risk management, and security. Having a well-organized application development team is key.

That said, having a large in-house team is often not possible. It’s better to get help from professionals who offer sports app development services.

Step-5: Prioritize UI/UX Designing

Poor user experience can cause app failure. To avoid this, talk to your tech partner about the betting app’s UI/UX design. If possible, get a graphical design mockup to better understand the UI.

Keep in mind that humans are visual creatures. Making a simple user interface is likely to keep your users engaged. However, you can incorporate small animations for window transitions for more immersive experience.

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Step-6: Decide Your Backend Infrastructure

In the beginning, focus on the app design. Once you perfect the design, work on the backend for your upcoming betting app.

Since data processes are important, backend development is the main part of your whole app. A strong and scalable backend is best for dealing with many users, adding new features, and changing existing features.

To build a scalable solution, it is recommended that you use microservices. Microservices divide your software into small, self-contained services. These independent services make it easier to develop the application together, greatly boosting productivity and reducing app development time.

Plus microservices also help in getting real-time updates for your betting apps. Plus, you can leverage microservices to facilitate features like live betting.

Step-7: Consider Building an MVP Application

The process of building a sports betting app from scratch can take time. It’s better to make your mark in the industry by first developing a basic version – a Minimum Viable Product (MVP). An MVP gives users the core features of a sports betting app.

This lets you test your idea without investing too much time or money upfront. Starting with an MVP also allows you to quickly get feedback and have in-depth market research.

Building an MVP version lets you get early feedback from your users. This feedback helps you understand your users’ pain points. You can then use these insights to upgrade your solution and address those pain points.

Here’s a list of standard features that should be included in the MVP version of your application.

sports betting app features for MVP version
Login and registration: The login page is crucial for your application’s success. It’s the first page users see when they use your app. Your login page should have basic features like username, password, forget password, and log out.

Create a wager: Sports betting includes placing wagers. Design your app to let users wager on events they like. Add search to help users find events easily.

List of wagers: Betters often sort their bets using different filters. App creators can use this to give personalized bet suggestions based on what the user has done before.

Betting waitlist: Most apps with payments have wallet features. It’s smart to follow this trend and offer a betting wallet. A wallet lets users use credit cards to add money to their account.

Menu bar: Provide an easy-to-use menu bar. This lets users access all the key features of the MVP application. Also, provide a way for users to contact managers. This helps them report any potential bugs.

Push notification: Push notification alerts help you stay on top of your smartphone apps. It keeps your customers informed about upcoming events and offers. With many apps, it’s easy to miss important information. Push notifications help you engage with your customers.

Step-8: Integrate Payment Solution

Payment gateway integration is one of the fundamental elements for sports betting app development. Considering the importance of payment solutions, developers should implement multiple payment methods for fast and comfortable in-app purchases.

There is a major issue with payment providers partnering with the betting industry. This is due to many rules and laws that apply to betting apps.

There are several payment system providers. They want to work with online betting platforms.

Stripe – is a payment service that’s easy to set up. It provides fast and secure payments. Make sure to review Stripe’s rules about using their platform for betting websites.

Neteller – is trusted by many people for its secure payment services. Millions of users rely on Neteller to keep their transactions safe. Neteller provides high-level security for all its payment services.

Skrill – is available in over 200 countries. It offers many payment methods at low costs.

Step-9: Comply to Data Security

The betting industry is very sensitive. When you work with data-driven backend systems, security should be your top priority.

There are several ways to have good security measures. You can use different methods. These methods work well to keep things secure.

Employing data encryption: This method changes readable data into a code that is hard to access. This prevents unauthorized people from seeing your data.

Implementing two-factor authentication (2FA): is a way to add extra security. With 2FA, users must provide two or more types of identification. This could be a phone number, email, or login details. This extra step helps keep accounts safe.

Utilizing a secure payment gateway: Using a secure payment system is important. Financial transactions are key to the service. Keeping sensitive payment details safe through encryption is crucial.

Step-10: Publish on App Store

Sports betting app development needs a plan before marketing. This stage is very important. You should do these activities:

Develop a pre-launch marketing plan: Use email marketing to share exciting previews of your app. Let potential users know when your app will launch. This will encourage early reviews and testing.

Create a simple landing page: This page can show key details about your betting app. It can also let your target audience sign up for your pre-launch marketing campaign.

Prepare a media kit with key details: Make sure to include things like logos and videos. This media kit will help build awareness for your app before launch. The main goal is to increase visibility and excitement for your brand.

Step-11: Conduct Post-launch Activities

To add to your pre-marketing work, try some post-launch activities. For example, you can:

  • Reach out to online tech magazines and share a press release to generate buzz.
  • Utilize various paid marketing and ad retargeting options to spread the word about your new sports betting app.

Tech Stack Recommendation For Sports Betting Mobile App Development

Depending on the app’s needs, the tech stack for a sports betting app will change. Here’s a quick look at the technologies and frameworks used for sports betting app development.

Programming Languages

The programming language is key for any new app. It sets the standard for the whole app. For example, for an Android app, you must choose between Java or Kotlin. If you want a cross-platform app, Flutter or React Native are good options. Swift is used for iOS apps.

Best programming languages for sport betting app
Here’s the list of coding languages that can be used to create sports betting apps.

JavaScript – It is one of the most mature frameworks with active community support. Over time, it has gone through many version upgrades. Many popular frameworks like ReactJS, Angular 2.0, and VueJS are derived from JavaScript. If you want to develop a web-based application, JavaScript is a great choice.

Kotlin – JetBrains originated Kotlin, an open-source, statically typed programming language designed for Java Virtual Machine and Android. Focussed on interoperability, Kotlin combines both OOPS concepts and programming features.

Swift – Swift is an intuitive programming language developed by Apple. Its easier to read and maintain. Swift also features writing concurrent code with simple built in keywords.

React Native – It is one of the ultimate cross-platform solutions for building mobile apps. With its powerful components and JavaScript syntax, you can create stunning, performant applications for iOS and Android effortlessly.

Flutter – Google developed Flutter, an open-source mobile UI framework used to build natively compiled, cross-platform applications from a single codebase. The Dart programming language used to create applications in Flutter.


We know that mobile betting apps use data. Whenever there is data, a database is needed. A database is a safe place to store and share data. Here are some popular database systems:

Database to create a betting app
MongoDB – is a popular noSQL database. It offers scalability and flexibility for querying and indexing. The database supports storing data in a JSON-like format.

Redis – Remote Dictionary Server aka Redis is an open-source NoSQL database. It is a fast, in-memory database. Redis is used for quick storage of information or application cache.

PostgreSQL – PostgreSQL is a 27-year-old, mature open-source database. Unlike MongoDB and Redis, PostgreSQL is a relational database system. It supports both JSON and SQL querying.

Cassandra – Cassandra is an open-source, non-SQL, and distributed database. It is mainly used to store large amounts of data without affecting performance.

HBase – HBase is an open-source, NoSQL, and distributed database. It runs on top of the Hadoop Distributed File System (HDFS). You should choose HBase when you need quick and unlimited access to read and write your big data.

Third Party APIs

Any successful application these days needs API development and integration. An API lets you use features available in the market. This saves a lot of time. You can integrate chatbots, payment services, analytics, and more using existing APIs.

Third party APIs
Donbest – Donbest offers a REST API. This API lets you access their price data and analytics.

Sinch – Sinch offers transcription and voice recognition services. These services are made for online sports betting websites. They can help these websites work better.

Firebase – Leveraging Firebase REST API, you can access their storage and messaging features.

Twilio – With the Twilio REST API, you gain the ability to retrieve essential information regarding your account, phone numbers, calls, text messages, and recordings. Twilio also allows you to conduct advanced actions such as initiating outbound calls and dispatching text messages.

Real-time Analytics

Sports betting sites are fast-paced. To track all events in your business, it’s best to use a real-time analytics platform.

Real-time analytics for betting app
IBM – IBM offers leading software solutions. These solutions help businesses see their operations in real-time. IBM uses advanced programs like Spark and Cisco Hadoop. These programs make it easy for businesses to monitor and stay updated on what’s happening.

Apache – Apache is a strong web server. It can handle and study large amounts of data very well.

Flink – Apache Flink is a fully managed Amazon service. It empowers instantaneous data analytics on streaming data. Seamless Extract-transform-load (ETL) pipelines involving continuous streaming data are perfectly suited for Flink.

How Does Modern Technologies AI, & Machine Learning Helps Sports Betting App?

Modern apps often use AI technology. Huge interest in AI apps like ChatGPT and MidJourney shows that AI will be the future. We can use these AI technologies for our betting application too. By using AI, our betting app can become more powerful and helpful for users.

Consider these ways to add AI, machine learning, and blockchain to your sports betting app. These technologies can improve your app. AI can help analyze betting patterns. Machine learning can make better predictions. Blockchain can make betting more secure. Try these approaches to upgrade your sports betting app.

Machine learning: Machine learning helps analyze past data to make accurate predictions. It can also personalize user experiences. Machine learning can suggest better betting strategies and detect suspicious activities.

Artificial intelligence: Artificial intelligence can help analyze sports news, articles, and social media data. This analysis provides useful information like emerging trends. This helps make informed decisions. An AI chatbot in the app can also improve customer support and engagement.

Blockchain: Blockchain can help sports betting become more transparent, secure, and fair. It allows secure storage and verification of betting history. This prevents tampering and provides an audit trail. Blockchain technology can enhance the fairness and security of sports betting.

Cost of Building a Sports Betting App

Roughly, the cost to create a betting app platform can be around $20,000 to $80,000 or more. This depends on the extra features added.

Note: The cost above is just an estimate. It can be lower or higher based on your specific needs.

The cost to make a betting app can vary a lot. Many factors affect the estimated cost. A few key factors are:-

  • The country where the app will be developed is important.
  • You need to choose between Android, iOS, or a cross-platform approach.
  • Decide how many games to include.
  • The design should be intuitive and easy to use.

Apart from this, how well the website or app works is key in deciding the cost. If you want help to build your betting platform, talk to a sports betting software development company. They can give you a detailed analysis of the costs.

Note: The cost mentioned above is just an estimate. It could be lower or higher based on your specific needs.

Our Closing Thoughts on Sports Betting App Development

Creating a betting app has challenges. From thinking of the idea to marketing after launch, we list all the steps in making a sports betting app.

Still not sure how to get started? We can help! Contact us for afree consultation on your sports betting app idea. Our sports betting app developers have similar experience. They can help turn your ideas into reality.

Hire Dedicated App Developers to Build An Next-gen Sports Betting App!


  • Nurture your idea
  • Analyze your competitors
  • Obtain required licenses
  • Select technology partner
  • Prioritizing UI/UX design
  • Decide your backend infrastructure
  • Consider building an MVP application
  • Integrate payment solution
  • Comply to data security
  • Publish on app store
  • Conduct post launch activities
  • Subscription – Offer premium features of your app as monthly/yearly subscription model to your users
  • Advertising – Explore diverse advertising approaches to entice users towards your sports software.
  • Freemium – Offer limited-time complimentary services to your users to familiarize themselves with the application’s functionalities.
  • Commision – Levy vigorish as a fee from successful wagers
  • Brand Promotion – Inform, persuade and influence potential users to choose your application over others.

Simply create an account, provide your personal details, make a deposit, and establish your bankroll. From there, conveniently place your bets directly within the app. Stay up-to-date with the results and effortlessly withdraw your winnings using the app of your choosing.

  • Sportsbooks
  • Daily fantasy sports (DFS) apps
  • Parlay betting apps
  • In-play betting apps
Paresh Sagar

Article By

Paresh Sagar

Paresh Sagar is the CEO of Excellent Webworld. He firmly believes in using technology to solve challenges. His dedication and attention to detail make him an expert in helping startups in different industries digitalize their businesses globally.