Today, survey app development has enabled taking opinions via surveys.
Going with your guts is a good idea when shooting an action movie or planning what to eat for dinner.
But, following the gut feeling might not be a very good idea while launching your product or service.
Certain companies design an appropriate app that fits the needs of users perfectly. To survive in such a highly competitive market, it is essential to know what the customers need exactly.
But, how do they come to know what customers are looking for?
Do they go door to door to ask what they require?
Well, they take SURVEYS.
Many pharmaceuticals, weather forecasters, and educational institutions use survey apps.
Furthermore, in this blog, let’s learn about survey application development and its related aspects.
What is Survey App Development?
Survey applications are those mobile apps that allow a user to take surveys online. As a matter of fact, these are the data collection apps. The surveys are created, designed, and managed electronically by companies for their work. Additionally, this platform enables the survey conductor to get an end user’s perspective for improvisations in the future.
It is not an unknown fact that today, businesses are data-driven. To dive deeper into the consumer’s brains, organizations conduct surveys via softwares and applications.
A good quality survey application has a logical branch of a variety of questions placed psychologically.
It’s not very difficult to guess – the process of creating a mobile app surveys is called survey app development.
With this in mind, let’s see how survey apps can benefit us.
Why Use Survey Mobile Apps?
The apps for survey make the research process very mobile-friendly for both – administrators and users. These apps are available online and offline and paid and free versions. Brands can gain customer loyalty through these surveys by making their customers feel heard.
These apps collect large amounts of data from different fields in a considerably short period. The surveys conducted help to discover needs, receive feedback and achieve extra information from users.
Let’s dive deeper into the reasons for using mobile apps for surveys:
Quick Results in Real-Time
When these surveys are filled up and submitted, the algorithm automatically generates the results for the administrator. When the answers are objective, kind of multiple-choice questions, it becomes easy for the app to analyze and calculate the results.
Online & Offline (Remote also!)
Well, with mobile apps, survey forms can be accessed both – online and offline. Even the users located in remote locations can fill forms and participate in the surveys with the lowest bandwidth available.
Easy on Pockets
Mobile survey apps are not as expensive as compared to traditional survey formats. Other tools for conducting surveys are expensive to organize and send and receive responses at. Per contestant or respondent, the charge is low and affordable for all.
Data Accuracy Level – High!
The importance of data accuracy is something that doesn’t need an explanation. In other words, the information fed in by the users is so apt and personal that it becomes vital to keep it safe. Also, databases of such apps store all answers and responses safely for future reference.
Strengthen Customer Base
When users give their feedback regarding the product or service, they feel heard. They feel like they are a part of the organization as their complaints are being worked on. Resultantly, this strengthens the future customer base.
Customer Satisfaction Score
People often look for interesting surveys to fill in, either to get paid in return or not. Survey filling can be for products and services the consumers use. If this interests them and they want to improve, they will give honest feedback for quality enhancement.
Ease of Use for Respondents
Answering one-line questions or multiple choice questions is very easy. If the task is easy, respondents will enjoy doing it and will not dread it or delay it for any possible reason.
Data Upload Permissions – Enhanced Quality
Most survey forms allow the users to attach images and documents. This, in turn, improves the quality of research as there is data to back the answers up.
Ease of Designing the Questionnaire
Survey mobile applications allow the users to create the survey form with the maximum available tools, hence easing the efforts down for creating a list of questions.
After understanding the importance of surveys, let’s discover the types of surveys relevant today.
Types of Surveys?
Let’s first try to find out how long does collecting data online take you? If it takes very long, you are probably not using the right method.
The following methods are differentiated based on the frequency, execution, deployment, and how the distribution occurs.
Let’s read about them in brief:
1. On-paper Surveys
This type of survey is the oldest and probably the first type of survey that came up decades ago. It involves using traditional paper and pen. This has a traditional approach to the entire idea of surveys. It is also an expensive method as the survey conductor would have to spend a lot in buying the stationery items like pen, pencil, paper, printing charges, etc.
2. Telephonic Surveys
We receive so many calls in a day. Most calls we answer are from salespeople trying to sell us something or take feedback on an already purchased product from them. But, due to the busy schedule, people fail to answer the calls or hang up after knowing it’s a feedback call from an XYZ company. There is no liberty to choose to answer the call at an hour the receiver is available.
3. One-on-one Surveys
There are departments in private and public authorities that have employees responsible for door-to-door surveys. They visit each house of the assigned locality to jot down the data. This is quite a tiresome survey process. Furthermore, in today’s busy life, people hardly entertain anyone in the house.
4. Online Surveys
Here comes the winner of all!
In other words, a survey conducted online has e-forms to be filled by the users. In the 21st century, everything is digitizing. Therefore, people have also found comfort in filling online survey forms in specialized apps. The advantage of conducting such a survey is that the users have ample time and space to fill in the responses. Many political organizations, medical institutes, human resource departments of different industries have been making use of survey-taking apps and softwares.
***DID YOU KNOW?***
A study shows that the global online survey software market was valued at 853.4 million USD in 2017 and is expected to grow at a CAGR of 15% to reach a market size of 2635 million USD by the year 2022.
Step-By-Step Guide on How to Create a Survey App?
If you want to create your own survey application that ranks in the market, you will require the best app development company. You must ensure you screen, rule out and finalize the aptest agency at a worthy price.
The core steps in the survey application development journey are:
Phase 1 – Discovery / Pre-Research
***DID YOU KNOW?***
Approximately 70% of the app development firms need a discovery stage before working on the project!
The initial stage in a mobile app development process is always about understanding your client’s requirements. In particular, this stage helps in an in-depth understanding of the project. Once it is known what the research is about, it is followed by formulating the questionnaire.
Phase 2 – Creativity Part – Designing
Next comes the creative part. All the wireframing, prototyping, branding, color, etc. – come under the app design part. Which screen will be followed by which one by tapping where – the entire app flow and structuring take place in this stage.
Phase 3 – Coding
The complete development process of the app’s wireframes takes place in this stage. IT developers create the code for the app to run on either Android or iOS or both platforms.
Phase 4 – Quality Analysis & Deployment
Of course, without testing the app, you cannot risk launching it. While testing the app, all functions and features are thoroughly checked. The agency carries out an unbiased quality analysis to ensure everything in the app adheres to the client’s requirements.
Phase 5 – Marketing & Full-Fledge Sharing
Once the app has been made, complete marketing about the portal starts. With so much dependence on social media, you absolutely cannot miss out on speaking out loud about your survey app. Here, the more, the merrier works wonders! The more people know about your survey portal, the more the chances of people hiring or using your portal to conduct surveys.
By and large, these were the phases of a survey application’s development.
6 Features to Make Your Survey App a WINNER!
You should remember that your app’s biggest competitor is the most widely known and used portal, i.e., Google Forms. The highlights of your app have to take over the features of the existing free applications and portals.
Check these must-add features to your survey app:
Conditional Questions
Today, smart devices are super smart. And the coded analysis systems today are even smarter. For example, if the user chooses ‘No,’ the questions to be displayed after ‘Yes’ will not be displayed to the user in a survey form.
Data Analysis
The entire motto of taking the pains to create the survey forms and find relevant people to fill the responses is getting results. While some answers form the statistics, the others form the opinions and help in detailed analysis.
Export Data
Many survey tools don’t allow the survey conductor and form owner to access, download or share those answers without buying the paid version. In the free version, they only allow the users to read the answers.
Personalized Features
Personalization is the key to a complete survey submission. The ‘Intelligent Response Validation’ asks the user to rectify the input value in the form.
For example – the Google form submission gives an error for an unfilled or spelling error in the form filled by the user.
Question Types & their Sequence
The type of questions in the template plays an important role in getting complete survey submissions. Some users would leave the survey and quit filling it up midway because they found the questions super boring. Also, the placement of different types of questions makes or breaks the survey. You need to set the sequence of questions keeping in mind the user’s psychological setup.
Survey Templates
An already drafted set of survey questions can help a great deal to build survey templates. The questions only need to be tweaked according to the research topic. Rest, the question template is already ready. The questions should not be biased or partial on any basis; they must be straightforward to the point.
Users of Survey Apps
Surveys are a very common thing in the 21st century. There is always a purpose behind surveys, and a solution to the same is found in statistics via these applications.
Do you know which three parties make use of surveys? Come, let’s find out together!
1. Private Business Owners/Resellers/Manufacturers
A businessman who runs a product or service company surveys from time to time. The purpose of conducting the same is to understand the consumer’s opinion about the product. Also, if consumers like the product or have suggestions, or if consumers find competitor products better.
2. Government Authorities
Most local bodies conduct surveys to calculate the average population growth, revenue growth, tax calculation, perks distribution, etc. These local bodies carry out such research for work purposes.
3. Customers / Consumers or Public
The end-users of the app participate by filling out the survey forms to their truest knowledge. The public is so addicted to technology that everyone prefers to switch to online means.
What are the Various Types of Questions in Survey Apps?
A normal person does not spend more than 10 minutes on a survey form. This implies that a form should have around 5 to 10 questions to receive maximum completed submissions. More questions mean more time and two possibilities – first being the user getting irritated and discarding the form completely and second being the user completing the form with half the information just for the sake of it.
If you observe, a basic form has three major categories of questions:
Different questions help in judging the consumer’s POV (point of view). Like –
***BONUS TIP***
There are two MUST-ADD elements in a survey form:
1. Contact Information to be able to send follow-ups to the user.
2. Comment Box for open-ended suggestions and feedback.
Business Revenue Models to Earn From Survey Apps
Not only can users earn by filling survey forms on such apps, but also the app owners can use monetizing strategies for earning out of their apps. There are basic models of earning profits from survey apps, and you can follow either of the three.
Let’s know more about the models shown above.
Freemium Model
Your survey app can provide basic features for free, and add-on premium features for an added cost. This is the freemium model, and supposedly, it is the most widely used revenue model.
Paid Model
In this model, the entire app access is paid. No feature is free of cost. You can give first-time users a free trial. But, to be honest, there might be very few companies who would choose to go with a paid model.
Survey Reward Point Plans
Users usually think, “How can I earn money by using my mobile phone?“
This model is specifically for survey apps. Your app can have an algorithm of a set of points that can be awarded to the user after completing a particular amount of form submissions. Users can later redeem these points into monetary amounts or for unlocking some premium features.
You can choose to go with any model or integrate two different models to customize your app. Always discuss the pros and cons of your revenue models with the development agency for more insights.
What are the Mistakes to AVOID When Developing a Survey App?
Missing out on the best tips can be a mistake you don’t want to commit. Read further to know the common mistakes and take a note on the same.
Keeping the Same Design for Desktop & Mobile
Since the screen size and resolution are different, it is inappropriate to use the same design size for desktop and mobile designs. Creating two different size alternatives for the same design can help in better viewing of the questionnaire.
Not Notifying the Users
***BENEFICIARY POINT***
According to research, more than 67 apps a user has installed on the phone; however, the commonly used apps are only about 25.
In this large cluster of apps on the phone, a user might forget about the app as once it gets out of sight, it gets out of mind. Hence, always send notifications to the users whenever a new survey has been added of their topic of interest.
One Screen, Too Many Questions
If there are numerous questions on the screen, the user can get confused or carried away with the questions ahead. Hence, keep one question on one page to ensure the user’s undivided attention.
Complex Questions
Well, it is not rocket science to understand “How does data collection affect data analysis?“
If the questions are too difficult to understand, the user will either not answer, or the answer won’t be up to the mark. Try to keep the questions short and easy to comprehend to attain accurate and honest answers.
6 Best Field Data Collection Apps
Survey apps save you ample time from logging onto different websites to fill the forms. You must be wondering, “What are some good examples of mobile for data collection?”
Well, to solve your doubt, check these amazing trending best survey apps that we have compiled for you.
Cost Factor of Developing a Survey App
By this time, you must be thinking about “How much is it to develop a data collection app?”
But, without knowing the features, we cannot quote an exact price precisely. Cost depends on many factors, viz. customizations, basic or advanced features, UI design, etc. But, to give you a rough idea, a good mobile app development agency can create your dream survey app between approximately $15,000 and $35,000.
We can give you a tip that when you connect with an agency, disclose your A to Z complete requirements to get a clear quote and always check their portfolio.
A complete understanding of the factors that are affected while developing an app.
How Do I Get Started With My Survey App Development?
To build a survey app that provides accurate result analysis, you need a team that hears your requirements and adheres to the same. Connect with a company that has experience in building a survey app and get the procedures started.
Recently, we made a Salesforce reporting tool for Wildlife Research Center, Inc. to support their task of collecting retail reports. It’s free to use an app created in a native platform, each for Android and iOS. You can access this app offline, and when connected to the internet, it automatically uploads all the data and syncs it with the server.
You can get in touch with our expert team to get assistance in business planning and app development.
FAQs on Survey App Development
Yes, most online surveys pay the users. There are certain criteria that softwares and apps follow – like, the number of completed surveys by the users and the payment is decided on that basis. The amounts are credited on a weekly or monthly basis in the account of the user.
Yes. To make your own survey app source of income, choose good quality sites, softwares and apps you fill surveys on. If the portal is verified and legit, this increases the chances of getting paid for real. Always check the reviews of the app by previous users.
10% or higher open rate of your survey is a good number. To achieve this much or more than this, there are a number of ways you can apply to make your survey get filled quickly. First, make the introductory message and motto of the survey clear, concise and interesting. Second, explain the prize or reward to the user that he or she gets on completing the review. Third, keep your survey’s access available to all types of devices and in softwares, apps and sites to attain more people’s access. If you keep these three aspects in mind, your survey app development process will be fruitful.
About the Author
Mayur is the CTO of Excellent WebWorld and a Web & Mobile App Development Company. He is updated with all the latest trends in the mobile app technology field. He writes blogs which are helpful for businesses to implement technology in the operations. You will find him swimming whenever he is free.
Looking for Product Engineering Services?
