Learn about the Top 8 Mobile App Development Trends for 2023. Integrate them into your app development project to get an edge over your competitors.
2022 was a wonderful year for mobile app development. But 2017 to 2025 has a lot more to offer, according to Statista, the total number of smartphone users will cross 3 billion in 2021. The combined market generated by these users would be around US $526,259 million by 2023.
All of these are just the foundations of a bright and greater future for the mobile application development process which is beginning in 2024. In this article, we have mentioned the top mobile application development trends that you need to watch out for in 2024.
If your business makes a huge chunk of revenue coming from mobile apps, then this blog is for you. Keep yourself updated with the hottest app trends and also learn the scope of their future applications. You’ll have to step up your mobile application development and integrate the below list of the latest trends in mobile app development for 2024.
Enough small talk let’s get to the good stuff.
Top 8 Mobile App Development Trends for 2024
1. Android Instant Apps
Unlike native apps, you don’t need to download instant apps to run them. Instant apps are designed to work in a particular way. The user can access the instant app via a shared link. This link gives the user access to a stripped-down version of the app. As a result; only a section of the app will open that the user needs for that time.
Android Instant Apps do not require installation. Running them is as easy as surfing any web page. For instance, if you only wish to see the Facebook feed then you access only the news feed section of Facebook.
They are smaller in size when compared to regular apps which makes the page loading time speedy and reduces the bounce rate.
Prediction:
In 2019, instant apps will play a vital role in marketing apps. For companies worrying about the cost, it’s a great feature that will earn you back the investment in a very short time. Vimeo witnessed an increased session rate of 130% after including the Android instant apps feature.
Best Examples of Android Instant Apps
2. IoT (Internet of Things)
IoST (Internet of “Smart” Things) is the next generation of IoT devices that will be a revolutionary app development trend for 2020. IoT with Artificial Intelligence delivers perfect IoT devices that can learn from your daily routine, and enter IoT.
Hardware companies like Cisco and Dell are planning to invest heavily in infrastructure. Google’s collaboration with Nest (a Home security camera manufacturer) is also a subtle sign of more interesting things to come.
Statista released that IoT connectivity brought revenue up to $26.66 billion in 2019. By 2025, the global worth of IoT is projected at $6.2 trillion. Total active connection devices globally will increase from 2.5 billion in 2017 to 5.4 billion IoT devices in 2021.
Prediction:
App developers will be looking to develop apps for wearable devices in 2023-2024, mostly smartwatches. Primary industry verticals benefiting from IoT innovations will include Healthcare, Construction, eCommerce, Retail Industry, Real Estate, Transportation, etc.
Examples of the Internet of “Smart” Things
SEE ALSO: Importance of IoT in Daily Life
3. AR/VR
AR and VR mobile apps are redefining smartphone app development for the past couple of years. Apple’s latest iPhone is proof that AR and VR are going to be the game of 2024. Instagram and Snapchat are the forerunners in the social media platforms with their integrated AR filters.
With ARKit 2, Apple is providing developers and companies; with an improved platform to make AR apps. Hence; AR and VR are going to be one of the leading advanced technology trends of 2024 for mobile app development.
AR/VR technologies are being integrated with many eCommerce stores, realtors, furniture stores, clothing, and apparel brands by developing an AR/VR mobile app. The benefits these businesses are seeing from integrating this latest trend in Mobile apps promise a bright future for these twin technologies.
Predictions:
According to Statista, the global revenue of the AR and VR market is predicted to slingshot from $27 billion in 2018 to $209 billion by 2024. The focus on integrating Augmented Reality and Virtual Reality with social media campaigns will increase further.
Examples of AR and VR
4. On-Demand Apps
It’s an evergreen classic amongst current trends which is improving every day for future trends. We are sure that all the key trends that we mention here can be integrated into On-Demand Apps to make it better. Therefore; On-Demand Apps are considered a hot trend in 2024.
Predictions:
The small Biggest On-Demand App Ideas for 2024 will be Delivery apps for food, grocery, laundry, alcohol, medicines, clothes, electronics, and numerous other things. Also, the service industry like carpentry, mechanic, plumbing, and electricians will offer their on-demand services via their own app.
Examples of On-Demand Apps
5. BYOD
From the biggest enterprises to small startups, everyone is planning to dive into the possibilities that Bring Your Own Device (BYOD) working style brings. BYOD is a trend under which companies allow their employees to use their personal smartphones and tablet devices for company work.
The enterprises that have a BYOD system in place save a lot in terms of device purchases. Also; they get higher employee engagement which increases company productivity and greater revenue. Employee fraud and industrial spying can be averted to a major extent with such application of advanced technology in startups and enterprises.
BYOD has its pros and cons, pros more. But if you hire a proficient BYOD app development company, then all the plausible loopholes are covered and appropriately solved. BYOD has been on the rise since last year, and 2019 will see one of the biggest impacts of mobile technology on business.
Predictions:
As per the statistics by Insight; the BYOD market will reach $367 billion by 2024. Many SMEs will follow in the footsteps of large enterprises by building company apps for their employees. They can install the app in their personal devices which can have a different range of features and rights.
SEE ALSO: How Long Does it Take to Get an App to Market?
Top brands implementing BYOD
6. ChatBots
ChatBots are gaining a lot of popularity among many best enterprises and startups. Also; these are integrated into most of the new trending apps. This modern-day innovation is changing the way humans will interact with computers.
These bots are developed to communicate with the user using a textual connection. 50% of B2B buyers prefer self-service Chatbots over human representatives. Due to machine learning, the app will become more and more accurate over time in delivering results.
Initially, messaging apps like Facebook, Skype, and Slack used bots at large but now almost every major product and service sector business uses them to deal with customer interactions. This approach saves a lot of time and resources for both the customer and the company. Most of the fundamental problems can be solved through a single interaction with chatbots.
Predictions:
As per Gartner, Chatbot interaction is set to increase from just 20% in 2017 to 93% in 2022. The worldwide Chatbot market is expected to rise to 1.25 billion by 2025.
Examples of Chat Bots
SEE ALSO: How to Create an App From Scratch
7. In-App Payment Integration
App users are looking for frictionless payment methods in their mobile apps. So the apps that incorporate wallet functionality and help users conduct financial transactions seamlessly have a higher chance of returning customers.
Many retail companies lose their potential customers in the payment stage (final stage) of the funnel. The payment section should be quick and smooth so that the customers don’t get time to second guess their decision.
Many companies have integrated 2-3 primary payment gateways like debit/credit card, net banking, and CoD, but you need to go the extra mile. Hence; Adding mobile wallets (apps like Zelle, Amazon Pay, Google Wallet, PayPal, Paytm, etc.) that provide secure encryption will be a hot favorite mobile app development trend for 2023.
Prediction:
Soon, such payment apps will allow us all to go about our day without using physical cash. Business Insider has forecasted the mobile payment sector will reach a valuation of $613,433 million by 2025. The year 2024 will be a critical year when the entire world will take a significant step toward making cryptocurrency entirely commercial.
Examples of In-App Payment Integration
8. Progressive Web Apps
Many companies argue that they don’t need a mobile app as their web presence brings them 3 times the user engagement than mobile apps, this fact was true, but 2 years back. With PWA you can give your users an experience similar to a native app as soon as they land on your website.
PWAs offer features like push notifications, placement on the home screen, and access to all the sensors of the mobile device. Now mobile apps are catching up, and with Progressive Web apps you can have your presence in the web and app market.
If you are a startup and thinking about how to make a native app when you are running low on budget, we have a solution. As per Flipkart; 60% of customers returned to shop after introducing PWA.
Examples of Progressive Web Apps
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Conclusion
The modern app trends are addressing some long-prevailing concerns and improving several aspects of our lives. Excellent Webworld did thorough research and brought you this list of Top 8 Mobile App Development Trends for 2024.
With the information you’ve gathered from here, you can easily capitalize on the latest technology and innovations. These trends show promise in solving some grave challenges and improving the app development workflow for 2024. Pick the trends that you wish to work on and get in touch with us for a clearer project discussion.
About the Author
Mayur is the CTO of Excellent WebWorld and a Web & Mobile App Development Company. He is updated with all the latest trends in the mobile app technology field. He writes blogs which are helpful for businesses to implement technology in the operations. You will find him swimming whenever he is free.
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